If you want to make money as a marketer, then you really have two main options. One is creating a product and to sell, The other is to sell affiliate products. Neither of these are the wrong choice. The right option will instead depend on what niche you’re in, what you enjoy doing, what you’re capable of doing and more.

So, let’s look at the pros and cons of each.

With a digital product, you of course have the advantage of keeping 100% of the profit. You also have the freedom and control to market your product however you like, and even to edit it and alter it if you so wish. This also makes it easier for you to create a powerful brand – if someone has enjoyed one of your products, there’s a good chance they’ll be interested in buying more from you in the future.

But then of course that means you’ll also need to actually create that product. This means you need to invest a lot of time and effort – or money if you plan on outsourcing – into the creation of that offering. And what that means is that you might end up out of pocket. If you invest lots of time and money into a product that then ends up not selling, you’ll have lost money. There are ways you can ‘validate’ a product to ensure there’s an audience for it, but ultimately you will always take a gamble.

If you choose an affiliate product that is already making lots of sales, then you’ll know for sure that it can sell. All that’s left is finding the right audience. Sometimes the marketing materials are pre-made for you such as email swipes and banners.

In terms of profit, affiliate products still offer very high commission – up to 75% in some cases. If you pick a more expensive item than, or sell multiple items, you can make just as much money as you can from having your own product.

There’s no right answer then, but remember: you don’t have to choose.

Why not start with an affiliate product and use that to fund a digital product of your own?

Or better yet, why not use affiliate products to learn what works and what doesn’t, and then use that to help design the perfect product of your own!